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CEO Q&A: Erogear’s Anders Nelson
You don’t often hear “wearable tech” and “pragmatic” in the same sentence. But Anders Nelson CEO and co-founder or Erogear isn’t afraid to do that. He describes himself as a “high-energy pragmatist...
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CMO Q&A: Poppin’s Kevin Ranford
Poppin is one of the best brand stories of the past few years in the e-commerce space. It has taken boring and necessary (office products) it turned the whole category into bright, colorful and...
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SAP’s Aggarwal: Moving BtoB To Customer-Centricity
A good brand listens and learns. At SAP this mantra is part of the business model. This week’s Brand Innovators BtoB Summit marks a continuation in its effort to learn about its customers. “We have...
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CMO Insights: Meineke’s Jason Moskal
When you look at Jason Moskal’s resume it looks like a long way from Ally Bank to Meineke Car Care. He started as CMO of Meineke in April after a four-year stint at the online banking company. The jump...
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CMO Insights: SAP’s Jonathan Becher
Every now and again in the brand marketing business you get a chance to see a C-Level executive speak in an unguarded fashion with no product to promote and no agenda to push. At the Brand Innovators...
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Leverage Your Relationship Data
Everyone’s talking about Big Data these days, and it has marketers buzzing with anticipation. In fact, data proliferation is expected to grow from 130 exabytes to 40,000 exabytes by 2020. But what does...
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SAP’s Becher: Big Data = Big Outcomes
SAP CMO Jonathan Becher discusses the actionable aspects of big data. Big data — it’s not just a technological challenge, it’s a cultural challenge, according to SAP Chief Marketing Officer Jonathan...
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SXSW: The Email Effect
Victor Lee presentation at Brand Innovators Austin. Remember when email had amazing open rates? 30%, 40% even 50%+ was not unheard of in the early days of email. Predictably, competition for the inbox...
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GILT’s Clay Cowan, Talks Trends, Tech, and Future of Commerce
On June 9th, more than 100 senior brand marketers from Fortune 500 companies across the Northeast will gather at GILT’s New York headquarters to discuss the Future of Retail, Commerce, and Consumer...
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3 Things I Learned at Brand Innovators
There’s a widely held belief in the marketing world that what you knew two years ago is no longer true today. I beg to differ. I believe that marketing, at it’s core, is about one thing and one thing...
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